Embroidered products are manufactured in various parts of the world. Be it Europe, Africa, the American continents or Asia --- they all have their own range of products for display with intricate embroidery patterns. The rich heritage & culture of the place automatically gets reflected in their work. But when talking about embroidered products, then nothing can beat the Indian embroidered products which have a massive demand at the international level.

Indian Embroidery Market
Indian embroidered products have a massive demand world over. Experiments with embroidered products have always taken place on a constant basis. Be it garments embellished with sequins or crystals, the Indian products have definitely created a niche market in every nook & corner of the world. Ironically, on one hand when they are getting approved internationally, the indigenous products still have a long distance to cover in order to create its dominance in the commercial markets.

Indian market for embroidery values at around Rs 7.5 billion with about 18% of growth per year. The market is a highly fragmented market where organized sector constitutes approx 40 per cent of the industry. Gradual developments are constantly being made in the embroidery market sector with big players taking a plunge in this growing sector. As a result, nearly 60% of the market is accounted for by organized players.

Major Production Centers
India has many centers involved in the production of embroidered products. Every place has its own unique culture which automatically gets reflected in their products. With Surat & Mumbai as major centers & Bareilly & Muradabad turning up as leading players in bead work specialty, there is a healthy competition among the varied players to top the charts.

Major Importers
Demand for goods are comparatively less at the home front. Thus, exporting has become more convenient than importing for the Indian embroidered products to survive the cut-throat competition. The major importers of Indian embroidered products include :

• UK
• Saudi Arabia
• Morocco
• Indonesia
• Malaysia
• Egypt
• USA
• Africa
• Middle East
• Europe

The exports are growing at a rate of 15-20% per annum. Though, the major competitor for India is none other than China & Vietnam, the other Asian countries speedily climbing the stairs of success.

Inputs for the embroidery sector
Threads, most essential component in the embroidery sector, is easily available in India. The growth in this aspect is growing at a rate of around 7% per annum. At present, the consumption of embroidery yarns stands at around 11,000 tonnes per annum.

While, to enhance the quality of the product, India imports embroidery machines from countries like :

• Germany
• Japan
• Taiwan
• China

Embroidery work is traditionally used for the ornamentation of apparels, home furnishings etc.