With societies turning more and more consumerized, all the business houses have become highly brand conscious. The invention of embroidered labels and logos have thus played an important role in doing so.

A large number of business houses specializing in the technique of making embroidered labels have emerged, facilitating this process further on. Embroidery on labels is done on a variety of fabrics such as:

• Cottons
• Denims
• Poplin
• Jute
• Wool
• Polyester
• Rayon

Embroidered labels, as the name suggests basically includes the name, instructions or a punch line of a particular company. Almost every product now a days displays an embroidered label on them, ensuring that the item is authentic. Labels are usually considered to be a trade mark, strengthening the fact the product is of best quality. Embroidered logos, again may be a sign or a figure defining the identity of a company. With a large number of corporate houses coming up, people have started associating great importance with the necessity of a logo, so that common men can easily identify with them.